American Vogue :
The current editor-in-chief of American Vogue is Anna Wintour, noted for her trademark bob and her practice of wearing sunglasses indoors. Since taking over in 1988, Wintour has worked to protect the magazine's high status and reputation among fashion publications. In order to do so, she has made the magazine focus on new and more accessible ideas of "fashion" for a wider audience. This allowed Wintour to keep a high circulation while discovering new trends that a broader audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Israeli super model Michaela Bercu wearing a bejeweled Christian Lacroix jacket and a pair of jeans, departing from her predecessors' tendency to portray a woman's face alone, which, according to the Times', gave "greater importance to both her clothing and her body. This image also promoted a new form of chic by combining jeans with haute couture. Wintour's debut cover brokered a class-mass rapprochement that informs modern fashion to this day." Wintour's Vogue also welcomes new and young talent.
